Mad Mods and A Camera
The Mods. They represent the best of 1960s England – great music, great style, a great look. And those scooters to die for. But how many people in today’s England realise that the Mods are still around?
That’s what Mad Mods and A Camera is all about. Recording the image of the Mods as they are today. Bringing it bang up to date, by showing how the style, panache and look hasn’t changed. And even if some of the original Mods are obviously a bit older now, it highlights how a new generation are equally gripped by the whole Mod ethos.
Mad Mods and A Camera is the brainchild of Duncan James, an art director at a London advertising agency, a photographer and a fan of the Mod culture. For a year he’s been riding out with today’s Mods, going to their events and getting to know the people who are keeping the Mod flame alive in the 21st century.
And the newly launched website, madmodsandacamera.com is a showcase for a selection of stunning black and white images from the first five months (with plenty more to come, he assures me).
The opening Alfred Eisenstaedt quote on the landing page – “It is more important to click with people than to click the shutter.” – tells you what to expect. These aren’t posed photos just scratching the surface of today’s Mod movement. These are perfectly captured images that get up close and personal with the people, their scooters, their style and their passion for all things Mod.
Lovingly crafted portraits of immaculately turned out scooters. Captured moments of Mods hanging out together, chatting and drinking coffee. On the road shots. They’re all here, creating an exceptional record of five months in the life of today’s Mods.
Each section records a different event. And the site’s clean, simple design is the ideal setting for Duncan’s photos. Why? Because it makes his images – and their subjects – the stars.
And that’s how it should be. It’s a unique record of a culture that many people in this country probably don’t even know still exists. Duncan’s natural shots, taken in the moment, highlight the pride today’s Mods have in a movement that’s been around for over 50 years – and how younger generations are emerging to take it forward.
So, if you thought Quadrophenia was the last of the Mods, think again. Get over to madmodsandacamera.com and treat yourself to some unique shots of a culture that’s still very much alive in 21st century England.